Comparison Between Visual Cards and Regular Membership Cards

①．Key Advantages Comparison
Visual Card: Features a display surface that shows consumption information, allows dynamic updates to card surface information, and can be rewritten over 500 times.
Regular Card: The card surface cannot display information or only shows the initial data without further updates. Customers must print additional receipts during future transactions
to review their consumption details.
②. Consumer Tier and Value of Both Cards
Visual Card: Targets mid-to-high-end customer segments, includes personalized serial numbers for customer identification, and allows printing of personalized
exclusive information on the card surface, making it collectible.
Regular Card: Lower grade, easily obtainable on the streets, fails to highlight the member’s exclusive status, and is often
discarded casually.
③. Additional Benefits of Both Cards
Visual Card: Merchants can update promotional content on the card surface as needed to attract member attention and encourage repeat consumption,
leveraging existing customers to bring in new ones.
Regular Card: Only displays the company’s logo, name, and some cardholder rules, unable to generate promotional benefits based on company needs.
④. Member Retention of Card Surface Information
Visual Card: Dynamically updates member consumption points information. Members carefully review their spending after each transaction,
ensuring promotional messages are retained in their memory and hard to forget quickly.
Regular Card: Static card surface information fails to capture member attention or is quickly forgotten, leading to a weakened
brand image for the merchant.
⑤. Environmental and Economic Benefits
Visual Card: Dynamic rewriting of consumption information completely replaces paper receipts, saving significant paper costs and being
more environmentally friendly, while reducing the hassle of receipt management for customers.
Regular Card: Requires paper receipts to print consumption information, wasting vast forest resources, being entirely non-environmentally friendly, and incurring substantial
paper costs for merchants. Additionally, it contributes to card pollution.